SEXIST I LOVE UGLY AD CAMPAIGN USES WOMEN BODIES AS PROPS

i love ugly

Mixed comments from a variety of viewers for the holiday ad campaign of New Zealand jewelry brand I Love Ugly, in which shows women’s bodies as their props.

As stated by I Love Ugly on Facebook post,

Jewellery is one of those things you either love or hate on a man,”

We tried our best to rework something that makes a lot of males a little uneasy and turn it into something the dubious could potentially see themselves wearing.”

Until then, commented by a commenter Daniel Barett wrote,

Covering a non-eroticised part of the male body … A further demonstration of how the brand has no understanding of the power imbalance ingrained in society,”

Along with Ann Auton, a commenter,

Quit objectifying bodies, male or female. We’re more than sexual objects. We humans to be equal. We’re not meant to be strip and used sexually to sale your ugly (you named it) jewelry,” 

instagram-iloveugly

As written by The Huffinton Post,

Mixed reviews about our latest ring campaign. Some love it, some hate it. If you’re nervous about something. You’re onto something good.”

SHARE

NO COMMENTS

LEAVE A REPLY

15 − one =