After the huge success of the Spring-Summer 2016 show, Prada proudly presented their Resort 2016 ad campaign. Under the lens of Steven Meisel, models Lineisy Montero, Lexi Boling, Julia Nobis, Ina Jensen, Meghan Collison and Greta Varlese displayed the trendy collection.
It was Lineisy’s second ad campaign for Prada, as she also starred in Autumn-Winter ad campaign which was also photographed by Meisel. For this season, she was featured in 68 shows.
The models were shot against a garage door, and they looked like the 80s club girls in the pictures. The clothes they wore have rabbits, race cars, eyes, arrows and spaceships, which according Miuccia Prada “represent any kind of symbolism.”
“Advertising, logos – although I don’t like to simplify thoughts, so we chose stupid symbols, the most infantile, that worked graphically,” Miuccia said.