Boston’s Concepts, one of the founding fathers of menswear retailing for modern American has now released a unique biker jacket!
The said limited release will be in the final collaborative release for this year’s #Heineken100 project.
The program is accompanied by five custom designed products created with Heineken which is lead by menswear boutiques founded in 1966 across the US, followed from Miami’s Alchemist with Concept’s biker jacket, LA’s union, KITH in New York City, and Chicago’s RSVP Gallery
As stated by Deon Point, Concept’s general manager,
“We wanted to create a piece that captures metropolitan style,”
“We worked with Heineken and Vanson to produce a distinctive motorcycle jacket in grey fleece that incorporates Heineken-green lining.”
The 2015 #Heineken100, as it is the first time for the two have done this, saw the brand emphasize a series of exclusive City Guides in collaboration with Highsnobiety of every city in the program.